Aida
Voice AI consultant
A 20-minute spoken interview that maps how a business really runs, in 23 languages, and ends with a structured SWOT read-back. Live today at aida.chowdhree.com.
Have a live conversation with Aida →AI consulting, London & remote
AI that does the actual work.
We build AI tools that take real work off small teams, startups and charities: answering the phone, handling paperwork, writing reports, running a content channel. We pick the right model for each job, and if your data has to stay private, it runs on your own servers.
- Anthropic Claude
- OpenAI
- Gemini
- DeepSeek
- GLM
- Qwen
- Llama
- Voice AI
- On-prem
- Cloudflare
Selected work
Masjid Al-Ummah
Tech incubator & community platform
A £4m next-generation masjid in Watford, built as a tech incubator for the community: website, donations, the 313-supporter campaign, and AI tooling for madrasah and youth-programme administration.
See it live →Automation & agents
Ops tooling
Scheduled agents that scrape, summarise, reconcile and file. They run on a schedule, watch their own logs and recover when a provider rate-limits them.
What we automate →
Sleep Dives
A learning channel that runs itself
AI gathers the day's AI news and writes the script, and an AI presenter delivers the daily briefing. Deep dives turn best-selling books into audio you can learn from. Every video is captioned, branded, scheduled and posted to YouTube, TikTok, Instagram, X and Bluesky automatically, and an AI agent watches the pipeline and fixes failures.
We build the same pipeline for your brand, from your own or licensed content.
What we do
01
AI strategy & diagnostics
We map your processes and find the workflows where AI pays for itself. You get a costed 90-day plan, or an honest verdict that nothing pays yet.
02
Custom AI build & ship
Working tools in weeks, not months. A document assistant that reads contracts, policies and invoices, pulls out the fields and flags what's missing. Admin automation. Tested, and cheap to run.
03
Private & on-prem AI
Open-weight models such as DeepSeek, GLM, Qwen and Llama, running on servers you control, so your data never leaves. For legal, finance, healthcare and charities handling sensitive information.
04
Voice AI & multilingual agents
An AI receptionist that answers the phone, books appointments and takes messages, in 20+ languages. Staff speak, and the care note, site log or report writes itself.
05
AI imagery & creative
Brand imagery, campaign visuals and product shots in your style, made on demand. A month of social posts and images for a local business in minutes.
06
Property & architecture visuals
Building renders and 3D walkthroughs before ground is broken. Listing packs for estate agents: virtual staging, floor-plan visuals and copy.
07
Fundraising & donor platforms
Campaign sites, supporter numbering, giving flows and live progress. We built the campaign platform for a £4m community hub.
08
Marketing & web design
Fast marketing sites that rank and convert, like the Masjid Al-Ummah site and campaign platform.
09
WhatsApp assistants for shops
Replies to customers, sends campaigns and chases abandoned baskets, on the app your customers already use.
10
AI screening interviews
Candidates answer by voice or video, and you get a scorecard. Built on the same engine as Aida.
11
Time-tracking, rota & payroll integrations
Exports, rule checks and automations for teams who don't sit at desks.
12
AI content channels on autopilot
Research, script, voice, video, captions and posting to every platform, on a schedule. See Sleep Dives.
About us
Decades of shared operating experience sit at the core of the team, not a consultancy career, an operating one. We have carried P&L and delivery responsibility in institutional finance and banking, in very large enterprise operations, and as SME owner-operators. We have founded startups, developed real estate and property, built data analytics platforms, and shipped video games and advertising. That range is the point: the same operational disease looks different in a courier depot, a letting agent and a studio, and we have seen all three.
How we work comes from a strategy canon, not from whatever shipped last week: find the one bottleneck, name the waste before pricing it, and fix the system rather than blame the staff. The books are below, and we apply them with AI rather than recite them in slideware.
What we ship is tested, cheap to run and documented. Every number carries its provenance. Every build either gets handed over with docs your team can run, or stays with us as a managed service. No hidden costs, no surprise invoices, no lock-in: models are chosen per job and swappable when prices move.
The canon
The books we build strategy from. Every entry is applied in real work, not cited for decoration.
- Good Strategy / Bad StrategyRichard RumeltDiagnosis → guiding policy → coherent action, in that order.
- The GoalEliyahu GoldrattFind the one constraint; subordinate everything else to it.
- Toyota Production SystemTaiichi OhnoName the waste before pricing it.
- Out of the CrisisW. Edwards Deming94% of problems belong to the system, not the staff.
- Lean ThinkingWomack & JonesValue-add vs non-value-add time across the whole stream.
- Site Reliability EngineeringBeyer et al., GoogleThe test for automatable toil: manual, repetitive, tactical, scales linearly.
- High Output ManagementAndy GroveRank actions by leverage, not by how busy they look.
- Jobs to Be DoneClayton ChristensenMatch AI to the job, not to the job title.
- Wardley MappingSimon WardleyBuild, buy or stop, decided by where a component sits in its evolution.
- CynefinDave SnowdenMatch the intervention to the kind of problem it actually is.
- Thinking in SystemsDonella MeadowsFind the loop and the delay, not the latest symptom.
- The 4 Disciplines of ExecutionChris McChesneyLead measures and a scoreboard, or the plan dies in a drawer.
- The Checklist ManifestoAtul GawandeHandovers get an explicit protocol, not a memory.
- The Phoenix ProjectGene KimWIP limits and flow, so the queue stops being the constraint.
Podcasts and voices we learn from
Listed as influences. No affiliation implied.
Business and strategy
- The Diary of a CEO
- My First Million
- The Tim Ferriss Show
- Lex Fridman
- Joe Rogan
- Simon Squibb
- School of Hard Knocks
- Sahil Bloom
- Chris Williamson (Modern Wisdom)
- Lewis Howes
- TED
Health and performance
- Huberman Lab
- Dr Peter Attia
- Dr Karan Raj
- Dr Julie Smith
- Dr Shade Zahrai
- HealthyGamerGG (Dr K)
Learning and productivity
- Ali Abdaal
- Thomas Frank
- Jeff Su
- Nathaniel Drew
- Mark Manson
- Mel Robbins
- Jay Shetty
Content craft
- Kallaway
- Rory IRL
- Daniel Kazandjian
How it works
- Call. A 30-minute conversation about what is slow, messy or expensive in your organisation.
- Scope. A one-page plan: what we will build, what it costs, when it ships, and how we will know it worked.
- Ship. A working tool in weeks. You use it from week one, not after a six-month programme.
- Run. We monitor, maintain and improve it, or hand it to your team with documentation.
Tell us what's slowing you down.
We'll tell you honestly whether AI can fix it, and what it would take.
Email us · aida@chowdhree.com